SA bridges, building and icons will shine brightly in yellow for National Road Safety Week between May 17-23, as SA hosts the annual initiative.
The yellow display will be seen at Adelaide Oval, the Riverbank footbridge and Adelaide Entertainment Centre, with additional buildings supporting the campaign to be announced soon.
To honour the memory of the 1,200 lives lost on Australian roads each year over the past decade - the commemorative display will coincide with National Road Safety Week that highlights the impact of lives lost, road trauma and ways to reduce tragic road incidents.
SA will lead the crucial fight to reduce the number of lives lost on our roads this year by hosting the week-long event in partnership with the Safer Australian Roads and Highways Group.
Road Safety minister Vincent Tarzia said the state government was dedicated to preventing further lives lost and is pleased to be collaborating with SARAH.
"We tragically lost 1,106 lives on our roads across Australia last year, including 93 South Australians who didn't arrive home," Mr Tarzia said.
"The far-reaching grief and trauma caused by serious injuries and lives lost on our roads is devastating," he said.
MT Tarzia also said National Road Safety Week highlighted the importance of safe driving at all levels in our community.
"Every year, hundreds of initiatives are implemented across the country to encourage Australians to survive the drive," he said.
"We are proud to host this year's campaign and I ask every South Australian - and Australian - to take this opportunity to think about road safety. Commit to looking after yourself and others on the road."
SARAH President and founder Peter Frazer created Yellow Ribbon Road Safety Week in 2012 just months after his 23-year-old daughter, Sarah, died in a crash that shocked the nation.
Sarah lost her life on February 15 in a horrific and preventable crash caused by a distracted truck driver.
A year later, Mr Frazer's initiative, spurred on by the memory of Sarah, spread across state borders and the event transformed into National Road Safety Week.
Each day of this year's campaign focusses on a different at risk road user group with an overarching theme of Drive So Others Survive.
"Everyone has a right to get home safe to their loved ones, every day, no exceptions," Mr Frazer said.
"Each year on average, approximately 1,200 Australians are killed on our roads and another 40,000 are seriously injured, " he said.
"Like the crash that killed my own beautiful daughter, the vast majority of these are completely avoidable.
"Each time you get into a vehicle, it's not just about looking after yourself. It's about actively protecting all those who are vulnerable on the road ahead."
As the week approaches, motorists are urged to make a commitment to Drive So Others Survive and tie a yellow ribbon to their vehicle.
For more information about Yellow Ribbon Road Safety Week, and to access resources, please visit http://www.RoadSafetyWeek.com.au
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