A catalogue of more than 70 bulls was offered at the Glatz's Black Angus sale on Wednesday, with almost every bull offered sold at auction.
Of the 76 bulls paraded through the ring, 73 went under the hammer for an average of $10,507.
The sale reached a $35,000 when Lot 4 was sold to regular buyers Mark and Leah Jacob, Colac, Vic.
The couple, who also purchased last year's top price bull for $40,000, have been buying Glatz's Black Angus bulls for about 15 years due to the stud's attention to shape and they said this year's bulls were no different.
"(Lot 4) had great type and shape," Mr Jacob said.
"His figures were good, but if you don't have shape and type you get problems, and I don't have any problems.
"I don't even go around our cows at calving time, they do it all on their own - it's been a long time since we've had to pull a calf.
"That's because we get the right shape."
The couple say they also prioritise docility when buying a bull, with the top bull scored at four and a half stars.
Mrs Jacob said last year's purchase was also so docile it once ventured into the house yard to graze when a fence was missing.
Black Angus 38 Special T20 was a trait leader for birth weight and weight gain, with estimated breeding values in the top 50 per cent for birth weight, 400 day weight and 600 day weight at +3.1, +103 and +139 respectively as well as in the top 20pc for 200 day weight at +57.
Sired by Baldridge Special 38 and out of a Cluden Newry cow, it also had positive scores for rib fat and rump fat at +2.6 and +1.
Stud principal Ben Glatz said the couple were valued clients of the business.
"They like cattle with a lot of softness, shape and fat and they picked those up today," he said.
"Mark's preferences are typical of how we breed - we like the cattle to be sound, quiet and look bright and particularly low maintenance, easy keeping cattle that can handle high stocking rates.
"The bulls they picked up today will go into their program and help continue their streak of topping the Colac weaner sale which they do very convincingly every year."
Beare Pastoral, Kingston, picked up six bulls to an $11,000 top and an average of $10,500, while Nutrien Port Augusta bought six for an average of $6166 and a top of $7000.
Ferris Partners, Keilira, also picked up six bulls to a top of $10,000 and an average of $7666.
"The sale was supported by regular buyers but also new clients which is what we like to see," Mr Glatz said.
"We had a few more bulls go into Victoria this year as well as SA areas like the South East, the Adelaide Hills and also into the Mid North."
Glatz's Black Angus will hold its second annual spring sale at Branxholme, Vic, later this year before its 2025 summer bull sale.
Nutrien Kingston were the duty agents on the day with Nutrien stud stock auctioneer Gordon Wood at the rostrum.