An important factor to be considered before undertaking any task is the question "why am I doing this?" - a good question, that I suspect is rarely contemplated.
This article came to mind after I read Simon Sinek's book Start with why. It's a fascinating book that gets into the nitty gritty about what really drives people, and how most successful businesses have worked out why they are doing what they do.
In all likelihood, most people's lives would be much more fulfilling if they were doing something they love.
But there is a big difference between uttering a motherhood statement about what you think you like, and really participating in life, and undertaking activities that feed your soul.
Or even worse doing something that another person thinks is good for you when you just know it's not for you.
Of course we all have aspects of our jobs and lives we don't like, but these tasks are easier to complete if they are part of a larger overarching goal.
For most people, perhaps 80 per cent of what they do would be best described as being a grind. But generally they don't seem to mind, as it's getting them to where they want to go.
In agriculture the majority of farming operations are multigenerational, and people have been born into it.
I know lots of people in this situation, and they absolutely love farming and have never lost their passion for the industry. There are others going through the motions in some ways. Some of these people either sell the farm or lease or share-farm.
There are no rights or wrongs - everyone has the right to run their own race.
I have seen multiple examples of family farming businesses that continue to flourish because they are constantly changing and adapting. This may be with the adoption of new technology, better genetics or simply streamlining processes.
These businesses have found their why and, while probably not conscious of this, it's firmly entrenched in the psyche of the business.
This aspect is commonly passed down through the generations.
Another trait of businesses that know the reason why they exist is their tendency to make big shifts in how they do things. They may be the first movers in some industries, or they may hang back and watch.
One thing they don't do, however, is criticise others doing things differently. They invariably have an open mind, as you can always learn from others.
Another characteristic of farming businesses in tune with their why is the preponderance to do their own thing, and not to worry about what anyone thinks about their decisions. This is a very empowering place to be.
External judgement stops some people following their true path to happiness - it takes a level of self confidence to overcome this. I am fortunate enough to know - and admire - quite a few businesses that have.
The bottom line is, if you find your why, you'll live your life with purpose, will be happier, and have a positive impact on those around you.
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