THE state government has announced its intention to re-establish Brand SA through a four year, multi-million dollar commitment following a pre-election promise.
The government has budgeted $6.2 million over to bring Brand SA back, which will focus on marketing South Australian made products and grown produce to markets intrastate, interstate and overseas.
Brand SA will become a dedicated agency within the Trade and Investment Department which will include a new campaign to encourage South Australians to switch $1 in every $20 of their spending to local products.
"Many South Australians know and love our brand, it has become so recognisable across the state - many still look for it when they want to support local businesses," Premier Peter Malinauskas said.
"We already know South Australia is the best place in the world to live and do business, and now we want to let the rest of the world know.
"This investment will enhance the attractiveness of South Australia as a place to live, work, study, visit, invest or trade."
Kytons Bakery's Sharon Sutton said supporting local businesses was important in challenging economic times.
"It is great to see the revitalising of BrandSA - a recognisable brand that celebrates the wonderful variety and quality of food and other products and services we have in SA," she said.
"We have so much to celebrate in SA - great food, great inventions and innovative thinking."
Bickfords' Chris Illman said the company was happy to see the initiative's return.
"The Bickford's Group of Companies is excited to see Brand SA back to drive positive messaging intrastate, interstate and globally encouraging consumers to consider South Australian made products that are made by the most passionate advocates for this state," he said.
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