Staff of the Forbes Machinery Centre were recognised recently, with the dealership winning the title of New Holland dealer of the year.
Servicing the central west of NSW, Forbes was judged the most outstanding New Holland farm machinery dealership across the brand's Australian network for 2020.
New Holland network development manager Murray Grant said the dealer of the year award celebrated the highest score across a number of criteria including operations, market share, customer focus, parts and service.
"Forbes Machinery Centre excelled in all criteria, despite being in one of the worst hit areas for drought during 2019," he said.
"It goes to show that even under the most adverse conditions a dealership can still be judged the best in the country".
Forbes branch manager Peter Nixon said he was proud to accept the award.
"Apart from a complete surprise and being somewhat speechless, this award is in recognition of the great team we have at Forbes Machinery Centre," he said.
"All parts of this business have excelled and individually can take pride in the award."
The award was presented at the annual New Holland Dealer conference held earlier this year in the Hunter Valley.
