How to focus on profit

By Alistair Lawson
Updated June 20 2019 - 2:50pm, first published June 23 2013 - 11:33am
New Zealand farm business accountant and consultant Pita Alexander says it is important to minimise losses when going through a "low patch".
New Zealand farm business accountant and consultant Pita Alexander says it is important to minimise losses when going through a "low patch".

FARMERS should be heading for excellence rather than perfection in their business, and never forget that production is vanity and profit is sanity. These were just two of the key messages from New Zealand farm-business accountant and consultant Pita Alexander, a speaker at DairySA's annual conference at Mount Gambier in mid June.

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