RMSA explores trust in ag

Trust in ag explored at RMSA event


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BUILDING community trust in Australian agriculture was the focus of a Rural Media SA breakfast meeting held at the Adelaide Showground today.

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BUILDING community trust in Australian agriculture was the focus of a Rural Media SA breakfast meeting held at the Adelaide Showground today.

One of the guest speakers was United States Centre for Food Integrity chief executive officer Charlie Arnot.

The CFI is an organisation with a sole focus to promote trust in food systems.

Mr Arnot said it was not necessarily extreme activists that farmers should be concerned about, but rather how to connect with the majority of consumers.

“The extreme fringe is very loud and unpleasant but it is disregarded by most of the public,” he said.

“Extremists grab attention but research has shown it has limited effect because people don’t react to them.”

The other speaker, AgCommunicators managing director Deanna Lush outlined findings from her Churchill fellowship, which focused on building trust in agriculture.

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