Naracoorte’s two-day weaner sale last week drew a huge crowd but many more bidders were able to watch and listen live from their farm offices or in the paddock.
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In a SA first, Landmark’s run of 900 steers and 500 heifers was interfaced with AuctionsPlus.
Live audio streaming created the atmosphere of being at the auction.
Sixty-five bidders logged on for the steers, with bidding activity from SA, Vic and Tas and 2200 hits on the catalogue. The heifer catalogue had 1300 hits with 50 bidders logging on.
One pen of heifers sold to Tas through AuctionsPlus.
Landmark Naracoorte’s Brendan Fitzgerald said it was a way to promote their clients’ cattle to a much wider audience.
“Technology is making it a small world,” he said.
“We had lots of reports of people watching the sale and listening to the audio. We really see a place for it when the job is a bit tougher.”
