Buyers encouraged to choose SA

Buyers encouraged to choose SA

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BUY LOCAL: South Australian dairy brand owner Lisa Werner, Jersey Fresh, Greenock.

BUY LOCAL: South Australian dairy brand owner Lisa Werner, Jersey Fresh, Greenock.

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Brand South Australia has launched ‘Chooseday’, a new component of the I Choose SA campaign which encourages consumers to ‘Choose SA’ every Tuesday.

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Brand South Australia has launched ‘Chooseday’, a new component of the I Choose SA campaign which encourages consumers to ‘Choose SA’ every Tuesday. 

To help change buyer behavior, the campaign asked consumers to choose local products each week and share their experience on social media using the hashtag #choosedaySA.

In the past 12 months South Australians have embraced the I Choose SA campaign with more than 51,000 uses of the hashtag #ichoosesa, and over 3,400 businesses registered to be part of the online business directory – a tool for consumers and businesses to find local products, services and suppliers. 

The campaign is supported by over 60 local ambassadors.

Launched on August 28 last year, the I Choose SA campaign supported producers, growers, manufacturers, service providers and businesses throughout the supply chain to help increase jobs across the state.

Brand South Australia chief executive officer Karen Raffen said she wants all South Australians to realise the power they have in everyday purchase decisions. 

“If every South Australian household were to spend an extra $2.30 a week on local food and beverages, it could support up to 600 new local jobs,” she said. 

“Chooseday will help drive behavior change amongst South Australians, and provides a great opportunity for everyone to share how they Choose SA on social media with the hashtag.”

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