‘Shop the story’ triggers wool chain of custody

Annabelle Cleeland
May 18 2017 - 6:00am
Australian Merino Exports wool buyer Andrew Worthington
Australian Merino Exports wool buyer Andrew Worthington

GLOBAL retailers have tapped into a new chain of custody for the Australian wool industry, which is set to process 500 tonne of wool under a new initiative between Australian Merino Exports and Roberts Limited.

Annabelle Cleeland

Annabelle Cleeland

National Sheep & Wool Writer

Annabelle Cleeland is Fairfax Media’s national sheep and wool writer. Annabelle joined the Fairfax team in 2012 to nurture her love of Australian agriculture. She began as the Victorian western district reporter at Stock & Land before taking on a senior position as a journalist reporting on all industries statewide. Annabelle’s appetite to report on issues which affect the sheep and wool industry has seen her travel to many parts of Australia and abroad. She is excited to spin industry yarns during a period of substantial demand for the sheepmeat and wool industries. Annabelle enjoys horse riding and climbing mountains, and is a lazy supporter of the Geelong Football Club.

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