The ad everybody waits to see each year has landed.
And this year it's SBS star Lee Lin Chin, joined by long-standing Lambassador Sam Kekovich that have been deployed to sell lamb.
Lee Lin Chin and Sam Kekovich embark on Operation Boomerang in the Australia Day ad campaign for Meat and Livestock Australia's We Love Lamb campaign.
Their mission is to save Australians abroad from going without the essential lamb barbecue on Australia Day.
The plot for the ad runs as Operation Boomerang being the brainchild of commander Lee Lin Chin.
Having spent Australia Day 1996 in Warsaw, without "a char grilled chop in sight", she vowed to "never let that happen to another Australian again".
See her army save as many overseas Aussies as possible from a lambless Australia Day in the campaign.
