THE state government has committed extra funding to regional tourism marketing in a bid to keep supporting the sector through COVID times.
The funding follows the $45-million marketing investment announced for the SA Tourism Commission in the State Budget earlier this month.
An additional $15,000 will be distributed to each of the state's 11 Regional Tourism Organisations, to be invested in consumer marketing activities.
The commitment follows the recent release of the updated Regional Visitor Strategy snapshots, which highlight that six of the 11 regions have either met or exceeded their 2025 targets already.
Visitor expenditure in regional SA is now $3.6 billion - just $400m shy of its December 2025 target of $4b.
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The funding is an increase on the existing baseline $20,000 each region receives annually from the SATC.
The SATC will now work with each of the regional tourism organisations on planning and roll-out of future marketing opportunities.
Tourism Minister Zoe Bettison said during the past few COVID years, regional tourism had been the exception, with more South Australians than ever exploring SA, staying longer and spending more across the regions.
"Regional tourism now makes up 60 per cent of SA's total visitor expenditure - up from 44pc at the end of 2019," she said.
"It is a critical pillar for our visitor economy, so now that borders are open, we need to make sure we give the regions all the assistance we can to showcase themselves more broadly to potential travellers into SA."
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