Australian agritech scale-up Farmbot has announced a donation of $10,000 will be provided to Rural Aid, one of Australia's largest rural charities.
The funds will be used to help Rural Aid provide financial and empathetic assistance to rural communities impacted by natural disasters like this year's catastrophic floods.
The donation was raised, in part, by Farmbot customers with $50 from each purchase of a Farmbot Remote Water Level Monitor being donated to Rural Aid.
Farmbot managing director Andrew Coppin said Rural Aid was best placed to ensure that flood-affected farmers got the support they needed.
"Rural Aid is well known for its mission not to just provide direct financial assistance to farmers, but also for a dedication for improving mental health outcomes in the wake of natural disasters," he said.
"At Farmbot, we are passionate about supporting the mental health of regional Australians and we hope this donation will help Aussie farmers bounce back.
"I also want to thank Farmbot's customers who contributed to this donation.
"Every day I am incredibly proud to be part of an agricultural industry that digs in for each other and our customers certainly showed that during this campaign."
Rural Aid cheif executive officer John Warlters said he was pleased to work with an organisation that shared a commitment to the mental health of rural Australia.
"Farmbot's contribution to the mental health of our farmers goes beyond this donation," he said.
"We have been impressed by its remote monitoring solution which improves the lives of farmers by allowing them to switch off and spend more meaningful time with their families, safe in the knowledge that there are no issues with their water resources.
"As a farmer, this down-time can be absolutely lifechanging and as an industry we should always be looking to technology which can bring us closer to our friends, families and interests outside of farming.
"Having worked closely with farmers for many years, Andrew and the team at Farmbot understand the issues that face our farmers and we are proud to be partnering with them to provide better access to mental health for flood affected farmers."
He said the donation would make a significant difference to many lives.
"It means that we can provide more support to those farming families and a lot of that support right now has been very much flood response orientated," he said.
"We're incredibly grateful and thankful for that support and allowing us to be able to do what we do.
"There are over 16,000 farmers registered with rural aid."
Mr Warlters also called on farmers to register with Rural Aid.
"We know farmers are proud and many struggle to ask for help," he said.
"Assistance from Rural Aid can help not just yourselves, but your families and communities.
"Register with us today and we can support you in times of natural disasters through initiatives like financial help, counselling services and water or fodder distribution."
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