McLaren Vale winemakers will have a new way to link with audiences worldwide, with the launch of a new, interactive website.
The McLaren Vale Grape Wine and Tourism Association has unveiled it new trade website, developed to facilitate and promote engagement with wine trade audiences worldwide.
The interactive site was funded by the South Australian government's eCommerce Accelerator Program and will provide a new communications channel to promote international activities in McLaren Vale's key export markets.
Offering an abundance of informative resources including regional guides, infographics, imagery, news articles, and production and vintage reports - the trade website is considered a one-stop-McLaren Vale-shop for the global wine and grape industry.
A newly developed Old Vine Register also provides a detailed history of plantings across the region, matched to a timeline dating back to 1838.
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Developed by MVGWTA in partnership with Blis Web Agency, the custom site has full integration with the Association's established CRM database to further engagement, strengthen communication and create partnership opportunities on behalf of the region's member businesses.
With Australia's borders now opening and domestic and international travel slowly resuming, the additional online presence bridges the gap between in-market presence and the ability to visit McLaren Vale in-region.
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