THE Board of Grain Producers SA has appointed policy and communications expert Brad Perry as the organisation's new chief executive officer, starting today.
Mr Perry brings experience in politics and journalism, recently working as senior adviser to Primary Industries and Regional Development Minister David Basham, as well as a newspaper editor and journalist in regional SA.
GPSA chair Adrian McCabe said Mr Perry's long association with regional SA and agriculture made him an ideal fit for the position.
"Brad has been very close to industry policy and decision-making over a number of years, which means he has a deep understanding of the key issues, from grassroots right through to broader-scale agribusiness and sector-wide issues," he said.
"Through his previous positions, Brad is familiar with the issues facing the grain industry, such as labour shortages and supply chain disruptions as a result of the pandemic. These issues have been a strong focus of the GPSA Board and Brad will be working through the related policy ahead of the upcoming state and federal elections.
"We are excited to have Brad on board with his wide networks including leaders and decision-makers from politics, industry and not-for-profit organisations."
RELATED READING: 2021 Insight: GPSA tackling new year with optimism
RELATED READING: Maddocks, Rhodes join PPSA leadership team
Mr Perry said he was looking forward to working with the GPSA Board to develop policy and initiatives that would lead to improved profitability and productivity for SA graingrowers.
"I am excited about being part of such a professional and well-respected industry organisation," he said.
Mr Perry said he was passionate about working with industry and stakeholders to achieve positive outcomes for growers.
"My immediate focus will be to finalise and implement GPSA's strategy and priorities for the 2022 state and federal elections," he said.
"The foundations of the grain sector's policy priorities are outlined in the SA Grain Industry Blueprint, which has a target of lifting the industry's value to $6 billion by 2030.
"Working closely with the SA grain sector, it is important to deliver on the targets outlined in the blueprint and assist graingrowers to realise untapped opportunities.
Working closely with the SA grain sector, it is important to deliver on the targets outlined in the blueprint and assist graingrowers to realise untapped opportunities.- BRAD PERRY
"It has been a challenging period with farmers facing restrictions due to COVID-19, severe weather events and loss of market access and now more than ever, it is crucial to provide strong advocacy and leadership to keep the grain supply chain moving.
"Having been involved in efforts to lift the moratorium on growing GM food crops in SA, I believe there is much work to be done in attracting further research and development in this area.
"Competing in a global marketplace, grain growers are always looking at ways to become more efficient and that's where the adoption of technology on-farm can assist. This is another area of opportunity for SA graingrowers outlined in the Grain Industry Blueprint.
"I look forward to engaging with graingrowers across the state to hear about the current state of play and the opportunities and challenges before them."
Mr Perry fills the vacancy after former GPSA CEO Caroline Rhodes became the first CEO of Primary Producers SA in October last year.
Sign up for our newsletter to stay up to date.