'Don't link us to vegan junk food': red meat leaders

Shan Goodwin
By Shan Goodwin
January 14 2022 - 2:00am
It says chicken and beef, with the words plant-based in smaller text above, but it's really junk food, red meat industry leaders say.

THE COAT TAIL riding nature of vegan food makers using terms like beef and chicken on their labels has been given plenty of air time as the senate inquiry into meat definitions played out but it seems what is on the back of their packaging poses the larger threat to red meat businesses.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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