Grain-fed beef's big potential hinges on knowing the customer and the competition

Shan Goodwin
By Shan Goodwin
Updated June 25 2021 - 6:08am, first published June 24 2021 - 6:00am
ALL THINGS GRAIN-FED: Rabobank senior animal protein analyst Angus Gidley-Baird says knowing your customer, and your competition, will be key for the grain-fed beef sector's future prosperity.

As cattle producers rebuild their herds, many are looking towards the promising potential emerging from fast-growing and lucrative global grain-fed beef demand.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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