Farmers natural TikTok stars

Shan Goodwin
By Shan Goodwin
February 9 2021 - 12:00am
BELIEVE ME: The approachable and trustworthy reputation of farmers would likely make them good social media influencers, researchers believe.

RESEARCH is pointing to the effectiveness of social media campaigns in changing behaviour around food waste and those behind the work believe farmers could play a big role.


Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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