Consumers wanted in quest to boost wool demand

By Bruce McLeish, Elders
Updated August 12 2020 - 11:21am, first published August 10 2020 - 2:00pm
A market for Merino wool masks is slowly emerging, but a return to retail spending by northern hemisphere shoppers is needed to help boost demand for Australian fibre.
A market for Merino wool masks is slowly emerging, but a return to retail spending by northern hemisphere shoppers is needed to help boost demand for Australian fibre.

The wool market's 'Annus horribulus' (or horrible year) continued last week as auctions resumed in Australia, with a savage drop in prices due to a lack of resolution in the COVID-19 situation, a weaker US Dollar and a relatively large offering of wool.

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