EXPERIENCE: Kate and Lachlan James, Wallawong Premium Beef, Gunnedah, have been turning heads in Meat Standards Australia based carcase competitions.

EXPERIENCE: Kate and Lachlan James, Wallawong Premium Beef, Gunnedah, have been turning heads in Meat Standards Australia based carcase competitions.

Helping breeders improve carcase

Wallawong Premium Beef dedicated to helping breeders increase profitability

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For Wallawong Premium Beef, helping cattle breeders increase the profitability of their herd is a priority.

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This is advertiser content for Wallawong Premium Beef.

For Wallawong Premium Beef, helping cattle breeders increase the profitability of their herd is a priority.

Lachlan James, co-principal of Wallawong Premium Beef, Gunnedah, NSW, believes strongly in the importance of producing cattle which get the nod from Meat Standards Australia (MSA), and he is dedicated to breeding bulls that can help other breeders improve their carcases.

Mr James says he believes with the financial benefits MSA offers to complying carcases, it's a no brainer to secure bulls from herds that are focused on a similar objective.

"Wallawong genetics have the ability to meet feedlot specifications and abattoir grids, and are a serious option to consider for your next sire," he said.

"Being able to offer bulls that will increase the purchaser's MSA compliance and carcase yield is what we do best. High yielding carcases with MSA indexes of 68+ were unheard of 10 years ago, but now they are possible with Wallawong Premium Beef genetics."

Mr James said in the past seven months, Wallawong genetics have produced five of the top six score carcases in MSA based competitions Australia wide. On top of these achievements, the five Wallawong carcases were bred from five different Wallawong sires.

"You will not find these documented results from any other herd of any breed in Australia," he said.

"It's not by chance that the carcases do so well. It's 25 years of breeding, and monitoring performance throughout the herd that can create real results for our clients."

MEATY: Lot 3 Wallawong Perseverance P32 is an outstanding bull displaying an amazing combination of muscularity and softness.

MEATY: Lot 3 Wallawong Perseverance P32 is an outstanding bull displaying an amazing combination of muscularity and softness.

MSA program manager Sarah Strachan was impressed by the Wallawong carcases.

"The balance of yield through weight and eye muscle area and eating quality almost made for the ideal carcase," she said.

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Mr James said Wallawong prides itself on customer service and satisfaction, and it doesn't end with the purchase of a bull.

"Helping with general farm advice over the phone or helping with breeding plans is all part of the package when you purchase a bull from Wallawong," he said.

"It's more than just selling a bull. It is helping producers access the technical knowledge they require, whether it be our experience in drought feeding, genetics or market opportunities."

Mr James said one of the impressive traits of Wallawong cattle is their heat tolerance and suitability for northern Australian conditions.

"Around 50 per cent of Wallawong bulls head into Queensland for use over Bos Indicus and Bos Indicus-infused cattle," he said.

"They create excellent hybrid vigour and market acceptance of the progeny.

"The concept of 'cows for the environment and bulls for the market' is a great philosophy for northern cattle producers to reap the financial rewards by fitting both the environment and the marketplace.

"Wallawong bulls are pre-vaccinated for three-day sickness and three germ tick fever, so they can go straight to work in northern Australia.

"We are continually selecting for coat type, and our silver and grey cattle are also known for their heat tolerance characteristics."

IMPRESSIVE: Lot 19 Wallawong Pioneer P23 is an excellent heifer bull option, sired by the $40,000 Millah Murrah Hector M153.

IMPRESSIVE: Lot 19 Wallawong Pioneer P23 is an excellent heifer bull option, sired by the $40,000 Millah Murrah Hector M153.

This year's offering will include a draft of easy-calving black Angus bulls, many suitable for heifers.

Wallawong Premium Beef will be offering 30 silver, grey and black sires for sale on-property at "Marriot Park", Gunnedah on July 9, 2020, and on AuctionsPlus.

"All bulls are fertility guaranteed, Breedplan recorded, PI pestivirus negative and offered with very generous freight assistance," Mr James said.

"Bull inspections can be organised to suit purchaser requirements and are encouraged as an excellent way of making decisions prior to sale day. Silver, grey or black: the choice is yours."

Catalogues are available at www.wallawong.com.au, by calling Lachlan on 0402 839 373 or visiting Wallawong Premium Beef on Facebook.

This is advertiser content for Wallawong Premium Beef.

The story Helping breeders improve carcase first appeared on The Land.

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