Building the credentials behind beef's stories

Shan Goodwin
Updated January 20 2020 - 6:16pm, first published 2:18pm
PERFORMANCE: Producers visit Elders' Killara feedlot on the eastern side of the Liverpool Plains in NSW. Photo: Lucy Kinbacher
PERFORMANCE: Producers visit Elders' Killara feedlot on the eastern side of the Liverpool Plains in NSW. Photo: Lucy Kinbacher

PRODUCERS are constantly told to 'tell their stories' as a pathway to building trust and engaging with consumers who are increasingly demanding to know where their food comes from and how it is produced.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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