Has lamb been priced out of popularity? | POLL

Has lamb been priced out of popularity? | POLL

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Australians love our lamb, but will that love conquer a hit to the hip pocket?

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RISING lamb prices and a tightening of supply have had an impact on retail sales of the red meat.

Butcher Zac Young, Bruce’s Meats Mount Barker, said there had been a shift away from the protein source in favour of other, cheaper, meats.

“Popularity is definitely going down as the price goes up,” he said.

Meat & Livestock Australia domestic marketing manager Graeme Yardy said there were spikes of lamb sales at key times of the year but “we are definitely fighting a declining trend in the domestic market”.

He said marketing was working to promote other attributes of lamb to counter the issue of the price point.

Read more:Prices put pressure on lamb consumption 

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