Wool industry urged to break with selling tradition

By Catherine Miller
January 24 2019 - 12:00pm
ELECTRONIC ADVANTAGE: South East based wool broker, classer and woolgrower Steph Brooker-Jones sees it as important that the wool industry embraces technology such as WoolQ.
ELECTRONIC ADVANTAGE: South East based wool broker, classer and woolgrower Steph Brooker-Jones sees it as important that the wool industry embraces technology such as WoolQ.

Livestock producers have embraced electronic selling, with millions of sheep and huge numbers of cattle sold this way each year, but woolgrowers have largely resisted the digital age.

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