Radnor Merino Stud growing the wool buyers want for use in the valuable undergarment and sportswear segment

Bryan Littlely
October 21 2018 - 2:07pm
UNDERCOVER VALUE: Radnor co-principal Steve Koehler, with shearer Kyle Duell, says the premium money in wool is for product suited to undergarments.
UNDERCOVER VALUE: Radnor co-principal Steve Koehler, with shearer Kyle Duell, says the premium money in wool is for product suited to undergarments.

A focus on breeding sheep that produce wool more likely to be used in undergarments and sportswear, and not just turning out quality rams for regular buyers, has proved a great strategy for Radnor Merino Stud owners, brothers Steve and Brett Koehler.

Bryan Littlely

Bryan Littlely

Group Advertising Features & Special Publications Journalist

Started with Fairfax (Rural Press) as a compositor in 1992 at the Victor Harbor Times and progressed to journalism as a cadet and then on to editor at The Barossa & Light Herald. After 8 years with Rural Press, joined News Corp as a journalist at The Advertiser. I held various senior positions at The Advertiser including Regional Editor, Motoring Editor, Chief Of Staff and Investigations Editor. My time with News Corp also included an 18 month secondment to the Northern Territory as Editor at the Centralian Advocate, Alice Springs. After a year working as assistant director of media with the Fair Work Ombudsman and a year at the helm of a public relations firm, I have returned to my farming background and home community on the Fleurieu Peninsula. I am co-founder of missing persons foundation, Leave A Light On Inc, and am also on the board of Indigenous foundation Around The Campfire. Local sport and community activities, horse racing and learning what I can about farming are my key interests outside of journalism.

Get the latest SA news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.