Barossa Fine Foods announces expansion plans, rebranding | PHOTOS

Barossa Fine Foods announces eastern states expanding

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The new rebranding and expansion strategy of Barossa Fine Foods was launched at the Botanic Garden restaurant in Adelaide today.

The new rebranding and expansion strategy of Barossa Fine Foods was launched at the Botanic Garden  restaurant in Adelaide today.

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The family-owned company’s new packaging includes back stories celebrating its history.

“We’re approaching 100 years since my great uncle, Andreas Knoll, first ventured into the area of smallgoods and started a dynasty that, through various iterations both in Germany and SA, is now Barossa Fine Foods,” fourth-generation family member and Barossa Fine Foods business development manager Alex Knoll said.

“With this milestone looming – and with us looking to gain a stronger foothold in the eastern seaboard states of NSW, Qld and Vic – we thought it timely to refresh our branding and, at the same time, have a bit of fun by sharing our history in a series of light-hearted back stories featured on our packaged goods.”

Based in Edinburgh, Barossa Fine Foods’ range includes 600 products. The company employs more than 250 people, has nine retail outlets across SA and Vic and almost 300 stockists nationwide.

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