BAROSSA Valley farmers and wool industry representatives attended the launch of Australian Wool Netowrk's DNA Barossa brand at the Stamford Hotel in Adelaide last night.
DNA Barossa showcases the provenance of the fibre and the product of the Only Merino Barossa Collection by artist Marnie Gilder.
Inspired by Barossa Valley landscapes, the Only Merino Barossa Collection by Marnie Gilder features a series of 100 per cent Merino wool blankets/throws, each with a QR-enabled swing tag. Customers can scan the swing tags with their mobile phones to view videos showcasing the Barossa, its woolgrowers and the sheep that contributed to the making of the collection, as well as listen to the unique stories directly from woolgrowers from the region.
The collection is available at select retailers throughout the Barossa at a special farm gate price or online at merinoandco.com.au.
