PA tools must increase profits

By Catherine Miller
April 18 2017 - 7:30am
NZ EXPERIENCE: SPAA keynote speaker Hugh Ritchie, Otane, New Zealand, says PA tools need to deliver to the bottomline of a business to be worthwhile.
NZ EXPERIENCE: SPAA keynote speaker Hugh Ritchie, Otane, New Zealand, says PA tools need to deliver to the bottomline of a business to be worthwhile.

Precision Agriculture should be a mindset to improve productivity rather than about acquiring new tools and gadgets, according to a prominent New Zealand farmer.

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