Campaign aimed to revive Merino numbers

Annabelle Cleeland
By Annabelle Cleeland
Updated September 23 2016 - 5:00am, first published September 7 2016 - 8:00am
Australian Association of Stud Merino Breeders president Georgina Wallace

INDUSTRY concerns for the dwindling flock numbers is behind a new campaign aimed at reviving the national Merino ewe base which has plummeted to 25 million.


Annabelle Cleeland

Annabelle Cleeland

National Sheep & Wool Writer

Annabelle Cleeland is Fairfax Media’s national sheep and wool writer. Annabelle joined the Fairfax team in 2012 to nurture her love of Australian agriculture. She began as the Victorian western district reporter at Stock & Land before taking on a senior position as a journalist reporting on all industries statewide. Annabelle’s appetite to report on issues which affect the sheep and wool industry has seen her travel to many parts of Australia and abroad. She is excited to spin industry yarns during a period of substantial demand for the sheepmeat and wool industries. Annabelle enjoys horse riding and climbing mountains, and is a lazy supporter of the Geelong Football Club.

Get the latest South Australia news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.