WMI co-chair Peter Meyer said the event was for everyone involved in the sheep, sheepmeat and wool industry – not only Merino breeders.
“We have an excellent cross-section of industry showcasing all facets of the Australian sheep sector,” he said.
“It’s a great chance for an in-depth industry insight, from the conference on Tuesday to the innovation day at Murray Bridge, where we have more than 20 trade displays and more than 20 sheep studs from SA and interstate displaying livestock.”
Held in and around Adelaide, the six-day program includes a field day, two ram sales, a conference, Royal Adelaide Show access and tours.
Mr Meyer said the event tied in well with the Royal Adelaide Show, and two of the industry’s feature sales, the Classings Classic Merino Ram Sale at Murray Bridge and the SA Stud Merino and Poll Merino Ram Sale at Adelaide.
“There is no better time to be in the sheep industry then at the moment with excellent wool prices and lamb and mutton prices,” he said.
“The Insight is a great event and well worth making the effort to come to.”
So far the event had attracted good interest from overseas, interstate and locally, with Mr Meyer saying it would also allow fantastic opportunities to network with industry leading speakers and producer delegates from across the world.