Should CCA abandon single body push?
PEAK grassfed producer lobby group Cattle Council of Australia has promised a more demographic model and greater transparency as it reinvents itself.
Its decision to break from government-endorsed efforts to create a new producer advocate group called Cattle Australia has sent shockwaves through the beef industry.
That decision was not taken lightly, CCA boss Margo Andrae said.
Far from discounting the views and desires of producers, senators and ministers, she said CCA had listened and learned and was set on delivering the type of organisation they sought.
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