Wool industry’s digital disruption

Annabelle Cleeland
Updated August 24 2017 - 8:54am, first published August 23 2017 - 5:30am
AWH chief executive Michael Jones has announced an ambitious plan to digitally track the entire supply chain, from farm to mill, within two years.
AWH chief executive Michael Jones has announced an ambitious plan to digitally track the entire supply chain, from farm to mill, within two years.

Australian Wool Handlers (AWH) is set to capitalise on their dominant export control of Australia’s wool clip, announcing a plan to digitally disrupt the supply chain.

Annabelle Cleeland

Annabelle Cleeland

National Sheep & Wool Writer

Annabelle Cleeland is Fairfax Media’s national sheep and wool writer. Annabelle joined the Fairfax team in 2012 to nurture her love of Australian agriculture. She began as the Victorian western district reporter at Stock & Land before taking on a senior position as a journalist reporting on all industries statewide. Annabelle’s appetite to report on issues which affect the sheep and wool industry has seen her travel to many parts of Australia and abroad. She is excited to spin industry yarns during a period of substantial demand for the sheepmeat and wool industries. Annabelle enjoys horse riding and climbing mountains, and is a lazy supporter of the Geelong Football Club.

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