AWI Election: Brian van Rooyen

07 Nov, 2011 02:30 AM
Brian van Rooyen.
Brian van Rooyen.

BRIAN van Rooyen is the chairman of Australian Country Spinners and a director of Power Farming New Zealand Ltd, PFG Australia Pty Ltd and Cologix (inc. (USA).

He has extensive experience in processing wool and synthetic fibres and retail marketing in Australia, South Africa, the United States, Japan, Korea and Canada. He has served on the AWI board as a member of the Finance and Audit Committee, the Remuneration and Appointments Committee and the Science and Welfare Committee.


  • A professional director
  • Strong corporate governance and finance background through qualifications and long-term experience
  • Extensive experience and valuable contacts in early stage processing, topmaking, spinning and weaving.
  • Nine years experience with AWI and a continuing strong commitment to the wool industry.
  • Levy mix

    The current mix is 30/70 on-farm/off-farm. He would support an increased spend off-farm, but this needs to be determined via Woolpoll. The current marketing/research and development mix is 50/50, and again, would support an increase in the marketing spend.

    Wool marketing

    Supported the continued direction of partnership with brands, the Campaign For Wool, leading retailers and brands in Asia. The Campaign For Wool and Woolmark are supporting the broader microns.

    Mulesing stance

    He supported the current board position on flystrike protection research and development and believed the communication with Northern hemisphere partners was working.


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