STRATHALBYN-based Border Leicester breeder Lynton Arney (pictured on the right with Jason Schulz, Field) says MLA is in a difficult position being at the "ground level" of the red meat industry and often blamed for decisions out of its control.
"It doesn't matter what they do it will always be short of someone's expectations. The main thing I expect them to do is put out the information to lead the industry and they are largely doing that," he said.
Mr Arney said last year's MLA Challenge where six farming families were challenged to improve their business performance was a good initiative.
It enabled producers to see on-farm research adoption in their own regions through regular updates.
MLA's global marketing programs were another success story - lifting sales of beef and lamb.
"MLA has certainly been better at getting results than AWI in the past few years," he said.
Mr Arney was pleased to view the producer-owned organisation holding regional forums for its stakeholders but said there were opportunities for MLA to send better market signals to producers to grow their flocks to meet growing global demand for lamb and sheep meat.
"Going by their forecasting they have been saying for the past two or three years Australia is in the "box seat" with New Zealand moving into dairy but nothing is being done to capitalise here on that," he said.
