FARMERS are increasingly under scrutiny from animal activists, with battles playing out on social media.
Those speaking out for the industry - agvocates - say there is a need to have the right information to counter some of the claims being made.
Dairyfarmer and prolific twitter-user James Stacey (pictured on the right with Ty Maidment), Langhorne Creek, said it would help farmers to have the correct facts to refute some of the messages circulating social media.
"Dairy Australia, as a service and research and development provider, need to provide more information to farmers to counter the negative messages against farming and animal treatment by industry," he said.
Fellow dairyfarmer Ty said it could be important to act quickly against some of the incorrect statements being made, but it would be helpful to have the right information, rather than add to misinformation.
"Unfortunately silence can be seen as consent," he said.
DairySA communications and project coordinator Louise Stock said there was increasing feedback from those dairyfarmers active on social media, asking for information.
"Activists are so organised and so scripted, potentially some organised key messages from industry could be very beneficial," she said.
Elizabeth Anderson
Stock Journal's magazine editor.
Stock Journal's magazine editor.
